theDiveBuzz at DEMA
2 November 2007 – 12:59The DEMA show is the biggest industry show in the world in the biggest diving country in the world. Its a mecca for every professional diver to visit at least once in their life. Tons of new diving products are released and we get the chance to meet and talk with a wide range of businesses that support the diving industry that would never attend a consumer show.
The DEMA organisation itself is launching a major new marketing campaign to roll out over the next 24 months in the USA. Their goal is to increase new certifications by 10% over that timescale. It’s an ambitious goal and one I hope that will have roll over effects to the wider world.
2 Responses to “theDiveBuzz at DEMA”
Well, What I don’t understand is the lack of “divers” in this site. You guys asking for money???? I can do this for free in ScubaBoard.com
Lame idea
By Jack on Nov 5, 2007
Thanks for your comment Jack. It’s one we have heard several times. It tells us that we are not explaining the services offered well enough.
theDiveBuzz is software that enables you to make structured, customised and indexed dive logs. ScubaBoard is forum software for linear discussion.
With regards payment, we believe that most people understand the hard work and skill that is required to produce new software, and the continuing effort that is required to maintain and develop.
Diver demographics show that we are generally better off than the average population yet our industry is still small and has very low margins. We think its a little off balance to expect the dive industry to foot the bill for all our online services be it through advertising or sponsorship.
You can use theDiveBuzz for free to record up to 10 dives. Why not use them to help promote your favourite dive center?
By lucybuykx on Nov 7, 2007